Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you contact us, fill out a form, request information, schedule a consultation, book a service, or submit an intake form. This includes:

• Full name, email address, phone number, and mailing or move-related addresses
• Move details, including origin address, destination address, move date, property type, and related logistics
• Scheduling preferences, availability, and communication preferences
• Information submitted through Dubsado intake forms, contact forms, or other booking tools
• Feedback, reviews, testimonials, or other content you submit to us

1.2 Payment Information

Third-party processors, including Stripe and Dubsado, handle payment processing. We do not store, transmit, or have access to your full credit card number, CVV, or complete payment credentials on our own systems. The security standards and privacy policies of the applicable payment processor govern the processing of payment data. We may retain records of transaction amounts, dates, and confirmation identifiers for accounting, legal, and dispute-resolution purposes.

1.3 Analytics and Website Usage Data

When you visit our Site, our third-party service providers and we may automatically collect certain technical and behavioral data, including:

• IP address and general geographic location derived from it
• Browser type, operating system, and device information
• Pages visited, time spent on pages, scroll behavior, and referring URLs
• Interactions with Site features, links, and content

This data is collected through tools such as Google Analytics and similar analytics services and is used to understand how visitors use the Site and to improve its performance and content.

1.4 Advertising and Retargeting Data

Our Site uses advertising pixels and tracking technologies, including the Meta (Facebook) Pixel and similar tools provided by advertising platforms. These technologies collect information about your activity on our Site and may be used for:

• Retargeting: displaying our ads to you on third-party platforms after you visit our Site
• Custom audiences: matching your information against existing audience lists on advertising platforms
• Lookalike audiences: identifying new potential clients with profiles similar to our existing audience
• Marketing optimization: analyzing and improving the performance of our advertising campaigns

Where applicable, this may involve transmitting hashed or encrypted contact information to platforms such as Meta and Google as part of their audience-matching features. This use of your data is for our advertising purposes and does not constitute a sale of your personal information.

1.5 Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies, including pixels and web beacons. Cookies are small text files stored on your device when you visit the Site. We use:

• Essential cookies: required for basic Site functionality and security
• Analytics cookies: to collect data on Site usage and visitor behavior
• Advertising cookies: to support retargeting, audience matching, and marketing campaign measurement

Our website hosting platform may also set its own cookies in connection with standard site functionality. You can control or disable cookies in your browser settings, though doing so may affect the availability or performance of certain Site features. We do not currently respond to browser Do Not Track signals.

1.6 SMS Communication Data

If you provide your mobile phone number and consent to receive SMS messages from us, we collect and retain your phone number and a record of your consent for the purpose of sending service-related text messages. We do not use this information for unrelated or third-party promotional messaging.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to inquiries and communicating with you about our services
• Delivering the Move Planning Blueprint and any other purchased services
• Scheduling and coordinating consultations, calls, and service delivery
• Processing payments through our third-party payment processors
• Sending service-related communications, including confirmations, reminders, status updates, and follow-up messages
• Sending SMS messages where you have provided your express consent
• Internal business administration, recordkeeping, and operations
• Analyzing Site usage to improve our Website, content, and services
• Running advertising campaigns, retargeting, and audience matching on platforms such as Meta and Google
• Complying with applicable legal and regulatory obligations
• Protecting our legal rights, enforcing our agreements, and defending against claims

3. SMS Communications

We use SMS messaging for service-related communication, including:

• Appointment confirmations and scheduling reminders
• Coordination and follow-up related to your active service engagement
• Service-related updates and delivery notifications

We do not use SMS messaging for broad promotional text campaigns unrelated to your service engagement.

By providing your mobile phone number and opting in to SMS communication, you expressly consent to receive service-related text messages from The Easy Move. Consent to receive SMS messages is not a condition of purchase or service. Message and data rates may apply depending on your mobile carrier and plan. Message frequency varies based on your engagement with our services.

To opt out of SMS messages at any time, reply STOP to any text message you receive from us. You may also contact us directly to update your communication preferences. After opting out, you may receive one final confirmation message.

Mobile phone numbers and SMS opt-in consent collected by The Easy Move will not be shared with third parties or affiliates for their own marketing, promotional, or commercial purposes.

4. How We Share Your Information

4.1 Third-Party Service Providers

We share information with third-party service providers that perform functions on our behalf in connection with our business operations. These providers are permitted to use your information only to the extent necessary to perform their designated functions and are not authorized to use it for their own independent purposes. Current service providers may include:

• Dubsado: client management, intake forms, contracts, invoicing, and scheduling
• Stripe: payment processing and transaction management
• Google: analytics (Google Analytics) and advertising (Google Ads)
• Meta (Facebook): advertising, retargeting, and audience matching via Meta Pixel and related tools
• Zapier: workflow automation and integration between business tools
• Other tools and platforms used in connection with business operations, communications, analytics, or marketing

We engage these providers as service providers and processors acting on our behalf. We do not sell your personal information to any of these providers or to any other party.

4.2 No Sale of Personal Information

We do not sell, rent, lease, trade, or otherwise transfer your personal information to third parties for their own marketing, advertising, or commercial purposes. Any sharing described in this Policy is limited to what is necessary to operate our business and deliver our services.

4.3 Legal Obligations and Protection of Rights

We may disclose your information without prior notice if required to do so by applicable law, regulation, legal process, or governmental authority. We may also disclose information where we believe in good faith that disclosure is necessary to: (a) comply with a legal obligation; (b) protect the rights, property, or safety of The Easy Move, our clients, or others; (c) detect, investigate, or prevent fraud or security incidents; or (d) enforce our Terms of Use or other agreements.

4.4 Business Transfer

In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or other transfer of all or a portion of our business, your information may be transferred as part of that transaction. We will provide reasonable notice of any such transfer and any material change in how your information is handled as a result, to the extent required by applicable law.

5. Data Retention

We retain personal information for as long as is necessary to fulfill the purposes described in this Policy and to comply with applicable legal, regulatory, accounting, and contractual obligations.

Specifically:

• Client records, including intake data, signed service agreements, payment records, project files, and correspondence, are retained for a minimum of five (5) years to support tax and accounting compliance, legal protection, dispute resolution, and chargeback defense.
• Analytics and advertising platform data is retained in accordance with the applicable third-party platform's data retention practices and as permitted by applicable law.
• SMS consent records are retained for the duration of our service relationship with you and for a reasonable period thereafter, consistent with applicable legal and compliance requirements.
• Inquiry and pre-engagement contact information is retained for a reasonable business period for follow-up and recordkeeping purposes.

When continued retention is no longer necessary, and no legal obligation requires us to keep the data, we will delete or anonymize it in the ordinary course of business. We are not obligated to delete information we are legally, contractually, or operationally required to retain.

6. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding the personal information we hold about you, including the right to access, correct, update, or request deletion of that information.

To submit a request, please contact us at josh@theeasymovenky.com We will acknowledge your request within a reasonable period and respond in accordance with applicable law.

Please be aware that these rights are not absolute. We may decline to fulfill a deletion or other request where we are required to retain the information by law, where retention is necessary for accounting, tax, or audit purposes, where the information is needed to defend against actual or potential legal claims or chargebacks, or where another exception applies under applicable law. We will notify you if we are unable to fulfill your request and explain the basis for our decision to the extent permitted by law.

7. Security

We implement reasonable and appropriate technical and organizational measures designed to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. These measures include the use of reputable third-party platforms with their own security standards and limited access to personal information within our operations.

However, no method of electronic storage, transmission, or processing is completely secure. We cannot guarantee the absolute security of your information, and we disclaim liability for any unauthorized access or breach that occurs despite our reasonable precautions. You transmit information to us at your own risk.

8. Children's Privacy

This Site and our services are not directed to, intended for, or designed to attract children under the age of 13. We do not knowingly solicit or collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take prompt steps to delete that information from our records. If you believe we may have collected information from a child under 13, please contact us immediately at josh@theeasymovenky.com

9. Third-Party Websites and Services

Our Site may contain links to or integrations with third-party websites, platforms, or services. This Privacy Policy applies solely to information collected by The Easy Move through our own Site and services. It does not apply to any third-party website, platform, or service, regardless of whether a link to it appears on our Site.

We are not responsible for the privacy practices, content, or security of any third-party site or service, and we encourage you to review the applicable privacy policies before providing any information to third parties.

10. Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time. When we make material changes, we will post the revised Policy on this page and update the effective Date at the top. We may also notify you of significant changes through other means where appropriate.

Your continued use of our Site or services after any changes are posted constitutes your acceptance of the updated Policy. It is your responsibility to review this Policy periodically. If you do not agree with a revised Policy, you must stop using the Site.

11. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the Commonwealth of Kentucky, without regard to its conflict-of-law provisions. Any disputes arising under this Policy are subject to the governing law and exclusive venue provisions set forth in our Website Terms of Use.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

The Easy Move
Northern Kentucky